It is somewhere around 0400 on New Years Eve morning….
Ben: Dad… Dad… Dad…
Me: (groggily) What?
Ben: We need to get my pillow.
Me: I don’t know where it is. Did it fall off the bed?
Ben: You can get it online at my pillow dot com. It’s the pillow that helps you to sleep. Because the pillow I have right now isn’t helping me to sleep. So I need a My Pillow®.